Blog Title: Web Marketing Today -- E-Commerce, E-Mail Marketing, Internet Marketing - Wilson Internet

Book Mention: YouTube: An Insider's Guide to Climbing the Charts

A positive review of YouTube: An Insider's Guide to Climbing the Charts, by Alan Lastufka and Michael W. Dean (O'Reilly, 2009). Best for those 35 and under, it explains the basics and discusses ways to get your video to go viral.

How to Segment Visitors with Google Analytics

Jonathan Weber defines what segments are, what it can do, and how to set up powerful segments in Google Analytics using Advanced Segmentation features.

3 Keyword Bidding Tips with Google AdWords with Kate Morris (5:31)

  Search expert Kate Morris provides 3 tips for bidding on keywords with Google AdWords. (1) Don't try to be No. 1, get a lower position for higher conversions at lower cost. (2) Vertically align your paid ad to your organic listing for synergistic effect. (3) For local businesses use geotargeting and dayparting to lower bid costs.

Segmenting Shoppers Using 2-Step Landing Pages to Boost Conversion Rate, with Scott Brinker (4:08)

In this video interview, Scott Brinker of IonInteractive.com explains how 2-step landing pages can be used to segment click-throughs from generic keywords to boost conversion rates 2- or 3-fold.

4 Tasks Your Internet Ad Absolutely Must Accomplish

Your short, Internet ad must accomplish four vital tasks: (1) attract interest, (2) present your offer, (3) select the audience, and (4) get the click-through. In this article Dr. Wilson's explains each of these tasks.

How to Stretch Your Pay Per Click Advertising Budget with Dayparting

Paid Search expert Christine Churchill explains how to set up dayparting to show your PPC only during the times of highest conversion, a way to help improve your ROI. She covers how to determine the best dayparting periods for your organization and how to set it up in Google AdWords. Then she recommends tracking performance to verify whether dayparting is actually helping or not.

The Future of Search with Mike Grehan (7:33)

Mike Grehan explains the three phases of search: (1) webpage content, (2) PageRank from links, and now (3) Social Search. He explains how social networks interact with social media to give signals to Google about what real people see as most important and relevant.

Tips for Online Retailers in a Tough Holiday Market with Amanda Watlington (5:18)

Marketing expert Amanda Watlington offers tips to online retailers in the face of what could be a tough Christmas season. (1) Don't borrow trouble -- retain confidence, (2) use analytics to determine profit potential and pursue that, (3) make careful projections for a shortened season, (4) stimulate demand prior to Cyber Monday, and (5) secure contact info from all customers for later marketing.

6 Ways to Maximize Your Marketing in a Down Economy

In a down economy, here are some tips to maximize your marketing: (1) focus on existing customers, (2) start an e-mail newsletter, (3) outsource judiciously, (4) hang on to a modest ad budget, (5) re-examine your value proposition, and (6) send virtual holiday greetings.

How to Focus Marketing in Tough Times with Amanda Watlington (5:47)

Amanda Watlington discusses the things to focus on in difficult financial times as well as how to get ready for holiday sales. She especially stresses the need to cover the basics of organic search optimization and line up PPC ads before the holidays when they often get too expensive.

How to Discover the Story in Your Business with Sally Falkow (5:30)

Public relations expert Sally Falkow explains how to discover the 'story' in your business. Once that story is understood and honed, it can become the business' Unique Sales Proposition (USP) on the homepage, can be expanded in the About Us page, and exampled in the Projects section.

Uncovering Site Problems for Landing Page Optimization. Part 2

Finding problems with your landing pages is the first step to optimizing them for higher conversion rates. In the second part of a 2 part series, Tim Ash explains how expert usability reviews, focus groups, eye-tracking studies, customer service reps, surveys, forums, and blogs can help you to spot problems.

How to Enhance Your Online Reputation with Ross Dunn (5:23)

In this video interview Ross Dunn focuses on reputation enhancement -- people coming to trust you, not merely finding you online. He explains how to improve your reputation using social media participation, articles, blogs, videos, e-mail newsletters, and press releases.

How Do I Get Visitors to My Site? Part 4. Traffic from Former Visitors

In this final article in a 4-part series, Dr. Wilson recommends developing an e-mail newsletter of value to get subscribers and to conserve the expense of SEO and advertising. He explains the type of content, how to get visitors to sign up and tips for generating content and publishing regularly.

Landing Pages 2.0 with Scott Brinker (4:49)

Scott Brinker explains some landing page features that can sometimes double the conversion rate of standard landing pages. Features include: multi-page landing experiences, conversion pathways, use of flash and video on landing pages, and micro-forums on thank you pages where questions can be asked.

How Do I Get Visitors to My Site? Part 3. Traffic from Other Advertising

In this third article in a series on driving traffic, Dr. Wilson describes and evaluates other advertising approaches: e-mail newsletter or ezine advertising, solo e-mails, comparison shopping engines or bots, affiliate programs, ad agencies, and ad networks.

How to Optimize a Press Release for Search Engines with Greg Jarboe (6:10)

Greg Jarboe explains how to doe search engine optmization (SEO) on a press release to help it reach both audiences: (1) news media reporters and (2) the general public.

4 Tips on How Siteowners Can Weather the Financial Storm

Dr. Amanda Watlington offers four tips for siteowners to weather the current economic crisis. (1) Improve your site's conversion rate, (2) improve organic search marketing, (3) evaluate your per lead/sale marketing costs, and (4) improve landing pages.

A Tough Economy calls for wisdom and courage

A tough economy calls for wisdom and courage. Instead of just stopping spending, you need to look for opportunities and move forward. Here's why.

How Do I Get Visitors to My Site? Part 2. Traffic from Paid Search Ads

In the second part of a 4-part series on getting traffic to your site, Dr. Wilson explains the four stages of Paid Search or Pay Per Click (PPC) advertising: (1) Selecting your keywords, (2) developing a landing page, (3), forming your bidding strategy, and (4) testing and refining.